...
These factors tell the search engine how important a field is. By default the title is 10 times more important than the location. If the ‘keyword’ field is filled with non-relevant results, or not filled at all, then it might be smart to clean up all keyword settings or set the keyword factor to a lower value (5 or 1). Tip: Don’t use ‘default the default meta keywords settings’ in Config > Web initiative configuration > [General]settings. Leave it empty.
The same goes for the ‘title’ title field. In most (default) presentations the title field is prefixed with the same value on every page, for example the company name. If it’s import that the company name leads to a specific page then this is almost impossible, unless you remove it from the title or lower the factor.title setting. For more information about using the properties.txt file see chapter 4.1.
These checks will help to improve the relevance for certain pages by analyzing what’s actually indexed and removing unnecessary information or changing the index factor. After changing index factors or changing the presentation it’s necessary to fully re-index the website again because documents are not indexed alone, but in relation to the other documents. To get accurate results this is necessary.
...
- Divide your website in several parts, categories or other logical parts. For example if you have a forum or document database on your website then index these sources with additional metadata that can be used to create additional filters. This is explained in the ‘How-to’ chapter.
- Offer advanced search and filtering options, such as searching in site categories, document types, date ranges and sorting by date instead of relevance. Optionally create a simple search interface and an advanced search interface.
- Provide search tips to website visitors. Show example queries, preferably from the query top 10 of course. Explain how to use the advanced search options, if they are implemented.
- Remove pages or documents from the index. By removing documents the total amount of documents is lower and therefore the relevance of the remaining documents automatically increases. Usually there are groups or types of documents that may be nice to index, but are not relevant at all for the average user. This could also be a bit tricky, so be careful not to remove too many documents.
- Implement a "best bets" search. (See *** the ‘How-to’ chapter)
...