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In the Advanced Settings, you define the facet of visitors that the Persona applies to. This is done by enter entering XML that defines the group by use of properties retrieved from the user profiles. For example, "Logged in", "Registered", "Opened newsletter" and so forth. When a website visitor is a match with the defined properties, the Persona applies to him or her.

Expand the section by clicking the "Advanced Settings" link. The "User Session" field appears. Enter XML that defines the website visitor profile properties and values that make this persona applicable to a website visitor. For example:

<userprofile>
   <profile>
      <properties>
         <property>
            <id>interested_in</id>
            <values>
            <value>Training</value>
            </values>
         </property>
      </properties>
   </profile>
</userprofile>

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