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  1. Navigate to Configuration > Personas.
  2. Click [Add Persona]. A new Persona with empty details appears.
  3. Define the following properties:


    PropertyDescription
    NameThe name of the persona. This name appears in the list of Personas as well as in the drop-down list in the Context Widget.
    DescriptionThe description of the Persona. It should explain which group of website visitors it applies to. The description only appears in the Persona Details section.
    Persona imageClick [Browse] to select an image, or avatar, to use for this Persona. The avatar you select appears together with the name of the Persona in the last list as well as in the drop-down list in the Context Widget.



  4. Click [Save].

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